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There has never been a greater need for raising the funds necessary
to promote the causes that will help build a sustainable future. In
"Money for the Cause: A Complete Guide to Event Fundraising,"
veteran nonprofit executive director Rudolph A. Rosen lays out
field-tested approaches that have been among those that helped him
and the teams of volunteers and professionals he has worked with
raise more than $3 billion for environmental conservation. As Rosen
explains, fundraising events can range from elite, black-tie
affairs in large cities to basement banquets and backyard barbeques
in small-town America. "Money for the Cause "runs the gamut,
demonstrating methods adaptable to most situations and illustrating
both basic and advanced techniques that can be duplicated by
everyone from novice volunteers to experienced event
planners.
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