Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business. Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how. From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want. Katie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.

From the denial of abortion rights in Ireland to sexual violence against British South Asian women in England, the state and its institutions continue to fail women. This book offers a counter-narrative to contemporary injustices and a persistent culture of victim-blaming. The academic and activist contributions to this collection explore contemporary research areas and pursue new discursive directions in order to present a feminist criminology, built on feminist praxis, for the 21st century. Providing a direct challenge to regressive and ineffective theory, policy and practice, this book resists the politics of gendered victimization through extending feminist analyses of the state and documenting interventions into contemporary injustices.

From the denial of abortion rights in Ireland to sexual violence against British South Asian women in England, the state and its institutions continue to fail women. This book offers a counter-narrative to contemporary injustices and a persistent culture of victim-blaming. The academic and activist contributions to this collection explore contemporary research areas and pursue new discursive directions in order to present a feminist criminology, built on feminist praxis, for the 21st century. Providing a direct challenge to regressive and ineffective theory, policy and practice, this book resists the politics of gendered victimization through extending feminist analyses of the state and documenting interventions into contemporary injustices.