A fascinating look at ESPN and its success as a brand

"ESPN The Company" reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.

ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. "ESPN The Company"
Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports" Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're inShares the lessons learned at ESPN about launching and growing a wildly successful enterprise

Engaging and informative, this entertaining guide reveals how "any" company can benefit by embracing the best practices of ESPN.

EVERYBODY WINS

Inside stories and strategies behind the remarkable growth of RE/MAX, and how to use them for competitive success in virtually any industry

"This is a book about dreaming with your eyes wide open, a book about success and winning and leading, and most of all, it is a book that contains important lessons for all organizations that want to become great."
--Warren Bennis, author of On Becoming a Leader and Distinguished Professor of Business, USC

"I love the word 'Wow.' And though I've by now 'seen it all, ' or most of it anyway, I found myself saying 'Wow' time and time again as I highlighted my way through Everybody Wins. The RE/MAX saga--the story of a huge industry turned upside-down and inside-out by an outrageously bold dream, incredible tenacity, and uncommon business sense--yields inspiring and practical lessons for all of us. As I said, 'Wow.' "
--Tom Peters, author of In Search of Excellence

"Everybody Wins is a must-read for any executive serious about sustainable growth and innovation. A powerful resource guide to the next generation of leaders focused on building great companies!"
--James D. White, Senior Vice President Business Development, North America, The Gillette Company

"When the business dream is applied with leadership, passion, a clear brand, and committed people, incredibly great sustained performance and growth occur. The RE/MAX story is one of those inspiring fairy tales where a dream and passion of the founder have led to an incredible success and one where there is a unique outcome--everybody does win!"
--Steve Steinour, Chairman, Mid-Atlantic Regional Banking, Citizens Bank

"Everybody Wins offers valuable adviceon how to build a culture that supports innovation, growth, and constant learning. The chapter on 'Pace Line Leadership' is essential reading for leaders who want to turn vision into action."
--John Hammergren, Chairman and CEO, McKesson Corporation