This collection opens up the post war history of public health to sustained research-based historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years. Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry. This international collection will appeal to public health professionals, students of the history of medicince and of heath policy

It has been around sixty years since the end of the Second World War, but historians have only just begun to properly explore the post war history of health and its inner was antecedents. Most research and publication has focused on health services and the arrival of the NHS; where public health is concerned most historical surveys ignore the recent past and base their investigations on the nineteenth-century public health legacy.
This collection opens up the post war history of public health to sustained research based, historical scrutiny. "Medicine, the Market and the Mass Media "examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years. The book looks at the dual legacy of social medicine through health services and health promotion, and analyses the role of mass media along with the connections between public health and industry. These essays take a broad perspective examining developments in Western Europe, and the relationships between Europe and the US.