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An unparalleled exploration of NOW's trajectory, from its founding
to the present-and its future A new wave of feminist energy has
swept the globe since 2016-from women's marches and the #MeToo
movement to transwomen's inclusion and exclusion in feminism and
participation in institutional politics. Amid all this, an
organization declared dead or dying for thirty years-the National
Organization for Women-has seen a membership boom. NOW presents an
intriguing puzzle for scholars and activists alike. Considered one
of the most stable organizations in the feminist movement, it has
experienced much conflict and schism. Scholars have long argued
that factionalism is the death knell of organizations, yet NOW
continues to thrive despite internal conflicts. Fighting for NOW
seeks to better understand how bureaucratic structures like NOW's
simultaneously provide stability and longevity, while creating
space for productive and healthy conflict among members. Kelsy
Kretschmer explores these ideas through an examination of conflict
in NOW's local chapters, its task forces and committees, and its
satellite groups. NOW's history provides evidence for three basic
arguments: bureaucratic groups are not insulated from factionalism;
they are important sites of creativity and innovation for their
movements; and schisms are not inherently bad for movement
organizations. Hence, Fighting for NOW is in stark contrast to
conventional scholarship, which has conceptualized factionalism as
organizational failure. It also provides one of the few book-length
explorations of NOW's trajectory, from its founding to the modern
context. Scholars will welcome the book's insights that draw on
open systems and resource dependency theories, as well as its
rethinking of how conflict shapes activist communities. Students
will welcome its clear and compelling history of the feminist
movement and of how feminist ideas have changed over the past five
decades.
An unparalleled exploration of NOW’s trajectory, from its
founding to the present—and its future A new wave of feminist
energy has swept the globe since 2016—from women’s marches and
the #MeToo movement to transwomen’s inclusion and exclusion in
feminism and participation in institutional politics. Amid all
this, an organization declared dead or dying for thirty years—the
National Organization for Women—has seen a membership boom. NOW
presents an intriguing puzzle for scholars and activists alike.
Considered one of the most stable organizations in the feminist
movement, it has experienced much conflict and schism. Scholars
have long argued that factionalism is the death knell of
organizations, yet NOW continues to thrive despite internal
conflicts. Fighting for NOW seeks to better understand how
bureaucratic structures like NOW’s simultaneously provide
stability and longevity, while creating space for productive and
healthy conflict among members. Kelsy Kretschmer explores these
ideas through an examination of conflict in NOW’s local chapters,
its task forces and committees, and its satellite groups. NOW’s
history provides evidence for three basic arguments: bureaucratic
groups are not insulated from factionalism; they are important
sites of creativity and innovation for their movements; and schisms
are not inherently bad for movement organizations. Hence, Fighting
for NOW is in stark contrast to conventional scholarship, which has
conceptualized factionalism as organizational failure. It also
provides one of the few book-length explorations of NOW’s
trajectory, from its founding to the modern context.Â
Scholars will welcome the book’s insights that draw on open
systems and resource dependency theories, as well as its rethinking
of how conflict shapes activist communities. Students will welcome
its clear and compelling history of the feminist movement and of
how feminist ideas have changed over the past five decades.
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