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In Conceptions of Professionalism, Ken Bruce and Abdullahi Ahmed
present the results of research into understanding what
professionalism means to individuals who are CERTIFIED FINANCIAL
PLANNERa"c professionals and how they conceive of acting
professionally. Financial planning is establishing itself as a
relatively new, emerging profession and an understanding of how its
members experience professionalism provides insights that will help
those responsible across the international financial planning
community to establish relevant, accurate and meaningful
professional standards for financial planners. The authors employ
the relatively new research methodology of phenomenography, which
enables them to describe the qualitatively different ways in which
people understand or experience a phenomenon. This particularly
lends itself to the study of a concept such as professionalism.
This study gives voice to the financial planners represented in the
research and will inform standard setting bodies seeking to
understand professionalism through the eyes of the professionals
themselves. What the research reveals about the concept of
professionalism itself will be of value to those whose interests
lie beyond the world of financial planning, and the application of
the methodology used in the study will inform researchers
contemplating phenomenographical studies elsewhere.
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