by Bruce Herbert and Diana Johnson ofSorenson Media Creative boundaries are being blown apart as Macromedia Flash MX ushers in a new era of moving images on the Internet. At its launch, analysts predicted that the Flash Player would transform itself from being a lightweight animation tool" to "the de facto technology for simple web interactivity5* (Randy Souza, Forrester). Since then though, Flash developers combining vector animation and video have proven that it's capable of much, much more than "simple web interactivity". We're still just beginning to scratch the surface of the possibilities it opens up to us, but already it looks like Flash MX is becoming the key technology for pushing video creativity on the Web to a new whole level. Understandably, many people look at Flash as just another way to deliver video on the Web, one more program for showing movies on your desktop. Well, it can certainly do that - but there's a whole lot more it can do besides! You can use ActionScript to add custom controls, determine a video playback sequence, or mask your video with a custom shape. You can use layering to create special effects, design custom templates for e-learning applications, and use lightweight video streams along with Flash animation in rich media e-mail campaigns.

The days of Flash as a creative luxury are long gone. After months of downsizing, Flash creativity has been on a huge rationalization program. It is no longer enough to present animation in millions of colors and a hundred transparencies. It is no longer sufficient to provide interactivity and dynamism for their own sake. The purpose of this collection is to show how designers have taken Flash and made it work for its supper. What we discover is a series of creations that place Flash at the hub of cutting edge web content. The end result is a snapshot of Flash as the ideal medium. In these amazing examples, we see the software pushed to its limits to create unbeatable applications-a collapsible family tree, an interactive video learning system, and a drawing tool, capable of running online! Beyond this, we dip into the back-end capabilities to look at how to improve Flash still further. Some staple XML and PHP routines are brought in to add a bit of spice, while Flash's mysterious sharedObject command is hunted down and tamed to create a hybrid Tamagotchi houseplant-perfectly suited to lure surfers back to your website!