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EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER Key MBA Models provides
easy access to the core models, tools and concepts that are covered
on MBA programmes. Whether you are a student about to embark on an
MBA, or a manager who wants to understand the ideas taught, this
guide will help you to get ahead.
Key MBA Models is a one-stop-shop for all business course students
and practicing managers. It contains the core management models
from each business discipline - from Strategy and Finance to
Marketing and Accounting - and distils them into concise summaries
of what they are and how to apply them. Written by London Business
School Professor Julian Birkinshaw, it covers the essential models
that all business students and managers need to know. Themed around
the course modules on an MBA, the 60+ models fall into the
following categories: Strategy Business Economics Finance Decision
Science Accounting Operations Marketing Organisational Behaviour
The term 'model' is used loosely - in some cases it might be a
framework (The 4 Ps of Marketing, Porter's Five Forces), in some
cases it might be an important concept (open innovation or customer
orientation), and in some cases it might be a technical model (the
Capital Asset Pricing Model). Built on research with academics from
the top international business schools, this book is an essential
reference guide for every manager and MBA.
25 Need-to-Know MBA Models provides easy access to the most useful
models, tools and concepts that are covered on MBA programmes.
Whether you are a student about to embark on an MBA or a manager
who wants to understand the ideas taught, this guide will help you
to get ahead. Covering 25 key models that have been picked from
programmes around the world, 25 Need-to-Know MBA Models cuts
through the jargon to give you the core information on each model:
what it is, when to use it, how to use it with key practical tips.
Want new ways of looking at old problems? Need a range of
management decision-making tools at your fingertips? Only want what
you need to know, rather than reams of theory? Includes 10 handy
dos and don'ts of using MBA models With indispensable models that
will help you make the most out of every business opportunity, this
book tells you what you need to know, fast.
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