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Researchers are like detectives. Both are trying to find something
out. Both are asking and answering questions. Both are trying to
put together a puzzle to come up with a solution. In both,
answering questions leads to more questions. And, in both, seeing
patterns is crucial to solving the puzzle. Straight Talk about
Communication Research Methods presents the foundations of research
methods, the choices scholars make, and the methodological
decisions driving communication scholarship to balance one's desire
to know and inquire into interesting communication questions while
instilling an enthusiasm about the process! Featuring a student
friendly writing style, Straight Talk about Communication Research
Methods is built on adult learning theory information is given in
small chunks that build upon each other, repeating then expanding
knowledge. Featuring updated information and examples, the new
third edition of Straight Talk about Communication Research
Methods: Is Modern! The text includes material on conducting
research on, and involving, social and digital media. Is Practical!
Examples of how students might use communication research methods
in business and industry jobs after graduation are integrated
throughout. Is Groundbreaking! The text features four Chapters that
summarize new qualitative research methods along with comprehensive
instructions on how to conduct these research methods. Is
Interactive! A seamlessly integrated enhanced learning package
provides both students and instructors access to online content,
interactive exercises and more.
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