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This second edition presents the core fundamentals of the subject
in 11 manageable chapters while maintaining the book's scientific
integrity. The research methods students need to understand,
interpret, and analyze social psychological research are emphasized
throughout. The streamlined approach provides an economical
textbook for students and a flexible format that allows instructors
to cover the entire book in a single semester. A book specific Web
site contains a free online study guide and a variety of teaching
tools. An Instructor's Manual/Test Bank and a Computerized Test
Bank are also available.
This second edition presents the core fundamentals of the subject
in 11 manageable chapters while maintaining the book's scientific
integrity. The research methods students need to understand,
interpret, and analyze social psychological research are emphasized
throughout. The streamlined approach provides an economical
textbook for students and a flexible format that allows instructors
to cover the entire book in a single semester. A book specific Web
site contains a free online study guide and a variety of teaching
tools. An Instructor's Manual/Test Bank and a Computerized Test
Bank are also available.
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