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While an increasing number of universities have or are committed to
engaging their campuses in their surrounding communities, many
recognize they lack the strategic focus and resources to maximize
and sustain their impact on those communities. Place-based
community engagement provides a powerful way to creatively connect
campus and community to foster positive social transformation. In
developing community engagement strategies, most universities and
community organizations face significant challenges in deciding who
to partner with and why. Frequently this leads universities and
community organizations to say "yes" to too many opportunities
which significantly limit their ability to pursue long-term impact.
Focusing on an established geographic area can make it much easier
to decide where to deploy resources and which partnerships to
prioritize and thus increase their ability to form strong and
sustainable partnerships that are of greater value to all
stakeholders. This book presents the emerging model of place-based
community engagement as a powerful process for attaining more
positive and enduring results in their local communities as well as
stimulating wider engagement by campus constituencies. Drawing upon
the concept of collective impact and using data-driven decision
making, place-based initiatives build long-term partnerships based
upon a shared vision. Done thoughtfully, these place-based
initiatives have attained impressive results. Drawing upon on the
case studies of five institutions that have implemented place-based
community engagement initiatives, the authors provide guidance on
the opportunities, challenges, and considerations involved in
putting a place-based approach into effect. By sharing the
experiences of these five institutions, they describe in detail the
routes each took to turn their place-based initiatives from concept
to reality, and the results they achieved.
While an increasing number of universities have or are committed to
engaging their campuses in their surrounding communities, many
recognize they lack the strategic focus and resources to maximize
and sustain their impact on those communities. Place-based
community engagement provides a powerful way to creatively connect
campus and community to foster positive social transformation. In
developing community engagement strategies, most universities and
community organizations face significant challenges in deciding who
to partner with and why. Frequently this leads universities and
community organizations to say “yes” to too many opportunities
which significantly limit their ability to pursue long-term impact.
Focusing on an established geographic area can make it much easier
to decide where to deploy resources and which partnerships to
prioritize and thus increase their ability to form strong and
sustainable partnerships that are of greater value to all
stakeholders. This book presents the emerging model of place-based
community engagement as a powerful process for attaining more
positive and enduring results in their local communities as well as
stimulating wider engagement by campus constituencies. Drawing upon
the concept of collective impact and using data-driven decision
making, place-based initiatives build long-term partnerships based
upon a shared vision. Done thoughtfully, these place-based
initiatives have attained impressive results. Drawing upon on the
case studies of five institutions that have implemented place-based
community engagement initiatives, the authors provide guidance on
the opportunities, challenges, and considerations involved in
putting a place-based approach into effect. By sharing the
experiences of these five institutions, they describe in detail the
routes each took to turn their place-based initiatives from concept
to reality, and the results they achieved.
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