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Library outreach to young people and their families may not come
naturally to everyone, but the good news is that this book provides
a wide variety of ways to get started. With tightened library
budgets becoming the norm, librarians run the risk of cutting back
so much that they isolate themselves from their patrons and their
communities. This doesn't have to happen. The outreach methods
detailed here range from simple actions to detailed processes,
providing helpful information for those new to library outreach and
those with years of experience.
It is an exciting time to be a librarian. Advances in technology
have allowed libraries to expand far beyond walls and lead the way
in information delivery, while at the same time transforming the
physical space of the library into a place where customers can
connect to information in new ways. At the same time, it is a
challenging time to be a librarian. With continual change as the
new normal, staying current can seem overwhelming. Even facing
budget shortfalls and staff reductions, librarians are tasked with
finding the time and resources to keep abreast of rapid changes.
This book offers a cornucopia of practical advice about how to
acquire new skills as well as formal and informal credentials
through all stages of a career. The 27 essays are divided into
eight parts, covering topics such as formal and online education,
conferences, fellowships, workshops, networking, teaching,
mentoring, balancing a personal life with a professional one, and
matters of money. Filled with practical, honest, and real-world
advice, the book will prove valuable to librarians of all kinds.
In the current economic climate, most librarians recognize the
critical importance of marketing as a means of self-preservation,
largely accepting that the future of libraries requires marketing
in order to increase library use and public perceptions of worth.
However, few librarians have prior professional experience
marketing products or services and the majority must balance
marketing duties with many other job responsibilities. This
anthology offers practical insight on marketing techniques
specifically designed for libraries. Concise, how-to case studies
from practicing public, school, academic, and special librarians
provide proven strategies to improve brand management, campaign
organization, community outreach, media interaction, social media,
and event planning and implementation. Intended for the novice and
the old hand, individuals and large staffs, this valuable guide
provides librarians with the effective marketing tools necessary to
help their libraries thrive in these challenging times.
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