Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.

Going beyond theory and guess based forecasts; this book systematically explores and measures the implications of the growing use of the internet in the American political landscape. Using current election data, the authors specifically challenge the predominant conjecture that the impact of new technology will not affect the electoral outcomes and illustrate that the use of the internet is causing a marked shift in not just who votes, but who wins.

Does the Internet fundamentally change the flow of politically relevant information, even in authoritarian regimes? If so, does it alter the attitudes and behavior of citizens? While there is a fair amount of research exploring how social media has empowered social actors to challenge authoritarian regimes, there is much less addressing whether and how the state can actively shape the flow of information to its advantage. In China, for instance, citizens often resort to "rightful resistance" to lodge complaints and defend rights. By using the rhetoric of the central government, powerless citizens may exploit the slim political opportunity structure and negotiate with the state for better governance. But this tactic also reinforces the legitimacy of authoritarian states; citizens engage rightful resistance precisely because they trust the state, at least the central government, to some degree. Drawing on original survey data and rich qualitative sources, Directed Digital Dissidence in Autocracies explores how authoritarian regimes employ the Internet in advantageous ways to direct the flow of online information. The authors argue that the central Chinese government successfully directs citizen dissent toward local government through critical information that the central government places online—a strategy that the authors call "directed digital dissidence". In this context, citizens engage in low-level protest toward the local government, and thereby feel empowered, while the central government avoids overthrow. Consequently, the Internet functions to discipline local state agents and to project a benevolent image of the central government and the regime as a whole. With an in-depth look at the COVID-19 and Xinjiang Cotton cases, the authors demonstrate how the Chinese state employs directed digital dissidence and discuss the impact and limitations of China's information strategy.

Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.