Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine "stacks" of various marketing and advertising technology in an attempt to deliver the fabled "right person, right message, right time" experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you'll discover how to build 1:1 engagement that scales at the speed of today's customers.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

A diverse group of contributors, from the fields of education, psychology, philosophy and cultural studies, explore the social phenomenon of labeling. The authors question the nature of labeling, its contexts and processes, looking in particular at its prescriptive and confining effects. The assumption that labels are neutral and applied neutrally is rejected as the political nature of labeling is revealed.
Topics discussed by the contributors include:
*the politics of labeling
*whiteness as a label for western cultural politics
*labeling in institutions
*popular culture and labeling
*school communities and classrooms and the politics of labeling
*labeling and race
*sexual labelings
*the impact of categorization on our children
*labeling in the special education system
*immigrants and limited English proficiency groups. Contributors include: Michael Apple, Peter McLaren, Cameron McCarthy and Maxine Greene.

A diverse group of contributors, from the fields of education, psychology, philosophy and cultural studies, explore the social phenomenon of labeling. The authors question the nature of labeling, its contexts and processes, looking in particular at its prescriptive and confining effects. The assumption that labels are neutral and applied neutrally is rejected as the political nature of labeling is revealed.
Topics discussed by the contributors include:
*the politics of labeling
*whiteness as a label for western cultural politics
*labeling in institutions
*popular culture and labeling
*school communities and classrooms and the politics of labeling
*labeling and race
*sexual labelings
*the impact of categorization on our children
*labeling in the special education system
*immigrants and limited English proficiency groups. Contributors include: Michael Apple, Peter McLaren, Cameron McCarthy and Maxine Greene.

Rudolf Zwirner, "the man who invented the art market," as coined in Der Spiegel, reflects on more than sixty years in the art business in his authoritative autobiography. An art dealer of the ages, Rudolf Zwirner, father of the esteemed gallerist David Zwirner, reached many milestones in his career. From co-founding Art Cologne, the first fair for contemporary art, in 1967, to showing works by Georg Baselitz, Gerhard Richter, and Andy Warhol, Zwirner transformed the contemporary art scene in Cologne. Born in 1933, he presented more than three hundred exhibitions from the early 1960s to 1991. In his autobiography, Zwirner reveals stories of artists, his gallery, and his most important collector, Peter Ludwig, whose collection forms the cornerstone of the Ludwig Museum in Cologne. First published in 2019 in German, and translated and adapted here for the first time in English, the book explores the most significant moments of Zwirner's career and the fast-changing postwar art world of. Also included in this edition is a new introduction by Lucas Zwirner, Rudolf's grandson, who reflects on his grandfather's role in bringing us to the global art landscape we find ourselves in now.

Once upon a time Corporate America paid certain people huge fees to tell organizations what they were doing wrong. These men and women really knew next to nothing. They trashed businesses, destroyed careers, and wasted time and money. They called themselves Management Consultants. I know them well. I was one of them. Welcome to the... HOUSE OF LIES. When Martin Kihn joined a powerhouse New York consulting firm, he thought his job was to help organizations. In reality, the consultants spent precious work hours prowling for new clients, and offered little or no useful information. From power breakfasts with mind games to the screaming indignity of "Feedback Camp" in New Jersey, HOUSE OF LIES reveals the truth about a "profession" that could threaten your job, your career, and your life...and even throws you some lifelines should the suits start circling your company

1980s rock icon Greg Kihn spins a magical mystery tour headlined by the Beatles, who find themselves in jeopardy when murder rocks their world.     For Bob “Dust Bin� Dingle, R&B is a passion his roughneck brothers don’t understand. But when a mop-haired group of Liverpudlians named John, Paul, George, and Ringo stumble into Dust Bin Bob’s secondhand shop on Penny Lane and gawk at his sparkling collection of 45s, everyone’s in perfect harmony.   Stirred by the thumping backbeats of Chuck Berry, Little Richard, and Bo Diddley, the Fab Four rocket to stardom. As Beatlemania catapults them from the Cavern Club to The Ed Sullivan Show in record time, the lads show they’ve also got a talent for getting into trouble. Fortunately, Dust Bin Bob has a way of showing up just in time to lend them a hand.   But when the world tour for Rubber Soul lands in the Philippines, trouble turns deadly. Exhausted from an eight-days-a-week schedule, the fab four snub a personal invite from Imelda Marcos, who just won’t let it be. Suddenly, thousands of fans turn menacing, and murder is in the air. It’s up to Dust Bin Bob to sort out the mess if they to get back on the plane alive . . .

Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfangen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen fur die historische wie auch die disziplingeschichtliche Forschung zur Verfugung, die jeweils im historischen Kontext betrachtet werden mussen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.

Die vorliegendc Arbeit versucht eine Vermittelung der wichtigeren klinischen Tatsachen auf dem Gabiete der Infektionsbehandlung der quartaren Syphilis. Zwar mangelt es nicht an ahnlichen Versuchen, indessen wird sich dariiber streiten lassen, ob dies in erschopfender Weise geschehen ist und ob ein Teil der behandelten klinischen Fragen nicht auch andere Auffassungs moglichkeiten zulasse. Vor allen Dingen diirfte ein Teil der alteren Monographien bereits durch die neueren Fortschritte auf dem behandelten Gabiete iiberholt sein. Dar Verfasser selbst steht, wie er an dieser Stelle nochmals betonen mochte, dem bewahrten Standpunkte Wag n e r -J a u reg g s nahe, wenn schon er in einzelnen klinischen Fragen durchaus anderer Auffassung ist. Was die aussere Anlage des vorliegenden Buches anlangt, so wird vielleicht befremden, dass einzelnen Problemen ein unverhiiltnismaBig breiter Raum gewahrt wurde, wahrend andere kaum beriihrt sind. Man moge den Grund zu diesem Missverhaltnis darin suchen, dass mir daran gelegen war, einiges umfassend darzustellen, wahrend ich anderen Fragen nur gelegentlich nach gegangen bin. Die Probleme der spezifischen Paralysebehandlung sind nur gestreift, die der syphilitischen Latenzstadien nicht beriihrt. Sie wird sich in einer spateren Verofientlichung des Verfassers finden. Die Beigabe von Abbildungen habe ich geflissentlich unterlassen. Wir glauben, dass in diesem Punkte sich vieles ersparen liesse, was heute zur Verteuerung, vielleicht auch zur Verschlechterung unserer fachlicben Zeitschriften undAbhandlungen beitragt. 1m vorliegenden FaIle ist vor allen Dingen zu beriicksichtigen, dass sich kaum irgendwelche bildliche Beigaben bringen liessen, die sich nicht ebenso gut in jedem Lehrbuche der inneren Medizin oder der Psychiatrie finden."

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

Dust Bin Bob is back after saving the day for the Beatles in Manila, except this time he’s hanging in Morocco with Brian Jones, the doomed original guitarist of the Rolling Stones. Brian buys an antique mirror used for the esoteric art of mirror gazing. What Brian sees in the mirror frightens him and sets the scene for his untimely death. Was he murdered? Find out in the sequel to Rubber Soul, Painted Black.