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Showing 1 - 5 of
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Just Super (Paperback)
Ryan Causey, Kimberly Roberts
bundle available
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R286
Discovery Miles 2 860
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Ships in 10 - 15 working days
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As the phenomenon of globalization continues to spark dynamic and
controversial debates, managerial agendas around the world are
being shaped. Businesses are pressed to respond to the challenges
of globalizing competitors. They must enhance profits and generate
returns for investors and do so by entering global markets,
competing against international rivals, and finding opportunities
in a continuously transforming world. Companies are expected to
achieve these goals in an environmentally and socially responsible
way. Extraordinary opportunities exist for those who can
effectively answer the need to globalize, yet it is a complex
enterprise with many associated risks. Renowned experts for the
INSEAD-Wharton Alliance, Hubert Gatignon and John Kimberly, have
collaborated to edit a non-partisan and comprehensive book that
looks beyond the broad issues and focuses on the managers' response
to the opportunities and challenges of larger, global markets.
Relevant and timely as the outspoken debates about globalization
continue, the contributors to this volume discuss crucial
implications for managers, policy makers and non-governmental
organizations.
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Nadine Gordimer
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R398
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Discovery Miles 3 300
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