Praise for Making Dough

"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books

"Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor

"Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."
-Vince Gill
Singer/Songwriter

"You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."
-Seth Godin
Author, Purple Cow

"Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR

"I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweetsuccess. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee

Twenty leading money minds reveal how to prosper in today's volatile markets
What strategies have made Wall Street's top investors so successful? What are their biggest mistakes and proudest accomplishments? How do they invest their own money? And what are the keys to finding the best stocks and bonds? This enlightening book features one-on-one interviews with 20 of the world's leading mutual fund managers representing a variety of different styles-from growth gurus, value masters, bond wizards, and international globetrotters to specialists in such market sectors as technology, healthcare, financial services, and real estate. All have demonstrated track records that consistently outperform the competition. These managers speak frankly about their strategies for beating the market in good times and bad, along with their predictions for the future and exclusive lists of favorite investments for the coming years.
Kirk Kazanjian (Mountain View, CA) is an experienced investment and personal finance author. He has written more than 20 books, including Wizards of Wall Street and Value Investing with the Masters. Kazanjian is a former award-winning television news anchor and business reporter whose stories appeared on CNN and ABC stations across the country. In addition to running his own investment company, he was an executive at several leading financial firms, including American Century Investments. He is regularly interviewed by CNBC, CNNfn, and Bloomberg, and has been featured in numerous business and investment publications.