This open access book is about public open spaces, about people, and about the relationship between them and the role of technology in this relationship. It is about different approaches, methods, empirical studies, and concerns about a phenomenon that is increasingly being in the centre of sciences and strategies - the penetration of digital technologies in the urban space. As the main outcome of the CyberParks Project, this book aims at fostering the understanding about the current and future interactions of the nexus people, public spaces and technology. It addresses a wide range of challenges and multidisciplinary perspectives on emerging phenomena related to the penetration of technology in people's lifestyles - affecting therefore the whole society, and with this, the production and use of public spaces. Cyberparks coined the term cyberpark to describe the mediated public space, that emerging type of urban spaces where nature and cybertechnologies blend together to generate hybrid experiences and enhance quality of life.

This book examines the relationship between the perceived corporate ethical behaviour and Brand Trust in the innovative online environment. Hitherto there has been extremely limited literature about this issue and Delgado's Brand Trust model is associated for the first time with the characteristics of an ethical company. The existing bibliography is sketched, touching upon the interaction of CSR and Brand Trust in the novel communicative context of the Internet. Mixed methodology, by means of small-scale survey and in-depth interviews, was used in order to integrate the quantitative and the qualitative results for an overall interpretation of the research issues. Internet is found to be the most appropriate medium for communicating CSR to contemporary, more ethically oriented consumers that expect from companies to manifest social responsibility and concern. Through the use of SPSS, data analysis supports the initial presupposition that Brand Trust and perceived ethical behaviour correlate strongly.