The debate about Japan's 'uniqueness' is central to Japanese studies. This book aims to illuminate that debate from a comparative and theoretical perspective. It also tests theories of ethnicity and cultural nationalism through the use of Japan as a case study. Yoshino examines how ideas of national distinctiveness are `produced' and `consumed' in Japanese society through a study of intellectuals, teachers and businessmen. He finds that ideas of Japanese uniqueness, the nihonjinron, have been embraced more by those in business than in education. He looks at the Japanese perception of their own 'uniqueness' and at the ways in which ideas of cultural distinctiveness are formulated in different national and historical contexts. This extremely readable book combines anthropology and sociology to present both a historical analysis of the roots of the Japanese sense of national identity and a discussion of the ways in which that sense is changing.

Illuminates the debate about Japan's `uniqueness', looking at modern agents of cultural nationalism and going on to test general theories of ethnicity with Japan as a case study. Focuses on the new role of the Japanese business community.

This text applies a consumption approach to the study of ethnicity and nationalism, thereby challenging the usual "top down" approach to nation-formation. Contributors look at different forms of consumption, including the national lottery, theme parks, museums, cross-cultural handbooks, pop songs and audio-visual material. Chapters span diverse parts of Asia, from Korea, Japan and China to Malaysia and Sri Lanka.

This volume applies a consumption approach to the study of ethnicity and nationalism, thereby challenging the usual "top down" approach to nation-formation. Contributors from a variety of disciplines examine the on-going consumption of minority and national cultures by looking at different forms of consumption, including a national lottery, theme parks, museums, cross-cultural handbooks, popular song, and audio-visual media. Chapters span diverse parts of Asia - from Korea, Japan and China to Malaysia and Sri Lanka.