With large-scale, global declines in many species of plants and animals and other disruptions such as climate change and urbanization, we must learn how humans and other species can coexist with one another. In a case study of urban biodiversity, Erik Kiviat and Kristi MacDonald present two decades of data and assessment of the habitats and biota of the New Jersey Meadowlands. Urban Biodiversity: The Natural History of New Jersey Meadowlands documents the mammals, birds, reptiles, amphibians, fish, butterflies, bees, dragonflies, seed plants, mosses, and lichens of the Meadowlands region and the patterns of their occurrence. The work records the natural history of an urban-industrial region, helping decision makers foster the biodiversity that thrives in cities and giving planners tools to reduce the biological degradation that occurs with urbanization.

The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.Boasts approximately 85 percent updated or new contentUpdates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and moreIncorporates changes to the AdWords interfacesShares best practices in split testing, opt-in landing page structure, and ad group structureReviews new, free tools included in AdWords as well as new and improved third-party tools

With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for "you"