This significant and timely volume focuses on the unique trajectory of tourism development in Japan, which has been characterized by an historical emphasis on promoting both domestic and international tourism to Japanese tourists, followed by the more recent policy of competing aggressively in the international incoming tourist market. Initial chapters present an overview of past and present tourism, including policy and research perspectives. Thematic perspectives on tourism and specific contexts and places in which tourism occurs are then examined. Strains of Japanese tourism such as sport, surf, forest, mountain, urban, tea, pilgrimage and even whaling heritage tourism are among those analyzed. The book also explores tourism's role in confronting difficult pasts and presents, and the challenges facing the development of tourism in contemporary Japan. A short postscript outlines some of the challenges and possible future directions tourism in Japan may take in light of the COVID-19 crisis. Written by a team of well-known editors and contributors, including academics from Japan, this volume will be of great interest to upper-students and researchers and academics in development studies, cultural studies, geography and tourism.

This significant and timely volume focuses on the unique trajectory of tourism development in Japan, which has been characterized by an historical emphasis on promoting both domestic and international tourism to Japanese tourists, followed by the more recent policy of competing aggressively in the international incoming tourist market. Initial chapters present an overview of past and present tourism, including policy and research perspectives. Thematic perspectives on tourism and specific contexts and places in which tourism occurs are then examined. Strains of Japanese tourism such as sport, surf, forest, mountain, urban, tea, pilgrimage and even whaling heritage tourism are among those analyzed. The book also explores tourism's role in confronting difficult pasts and presents, and the challenges facing the development of tourism in contemporary Japan. A short postscript outlines some of the challenges and possible future directions tourism in Japan may take in light of the COVID-19 crisis. Written by a team of well-known editors and contributors, including academics from Japan, this volume will be of great interest to upper-students and researchers and academics in development studies, cultural studies, geography and tourism.

Values-rich journeys can be described as pilgrimage, spiritual travel, personal heritage tourism, holistic tourism, and valuistic journeys. There are many motivations for undertaking these journeys; the most important being personal values, life experience, personal and social identity, lifestyle, social and cultural influence. This book presents contributions that address pilgrim motivation, identity and values as they are shaped by the broader sociological, psychological, cultural and environmental perspectives. The focus of the book is the travellers themselves and their inner world through the lens of their pilgrimage. The research presented focuses on the typology of pilgrim journeys as ways in which identity and values are presented to a post-modern consumer society, providing interesting and challenging perspectives on the identity of pilgrims in the 21st century. The book: - Provides a framework for understanding the impact of values and identity on the motivation and behaviour of contemporary pilgrims. - Presents a comprehensive review of the latest research, a collection of case studies and models of practical applications. - Discusses the perceptions of tourism and pilgrimage in the age of value transformations and identity challenges.