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To what extent can Cognitive Linguistics benefit from the
systematic study of a creative phenomenon like humor? Although the
authors in this volume approach this question from different
perspectives, they share the profound belief that humorous data may
provide a unique insight into the complex interplay of quantitative
and qualitative aspects of meaning construction.
Creativity is a highly-prized quality in any modern endeavor,
whether artistic, scientific or professional. Though a much-studied
subject, and the topic of a great many case-studies, the field of
creativity research is still very much an open one. Creativity
remains a field where absolute definitions hold very little water,
and where true insight can only emerge when we properly appreciate
- from a nuanced, multi-disciplinary perspective - the crucial
distinction between the producer's perspective and the consumer's
perspective. Theories that afford us a critical appreciation of a
creative work do not similarly afford a explanatory insight into
the origins and development of the work. As researchers, we must
approach creativity both as producers - to consider the vast
search-spaces that a producer encounters, and to appreciate the
need for heuristic strategies for negotiating this space - and as
consumers, to appreciate the levels of shared knowledge (foreground
and background) that is exploited by the producer to achieve a
knowingly creative effect in the mind of the consumer. This volume
thus brings together both producers and consumers in a
cross-disciplinary exploration of this complex, many-faceted
phenomenon.
To what extent can Cognitive Linguistics benefit from the
systematic study of a creative phenomenon like humor? Although the
authors in this volume approach this question from different
perspectives, they share the profound belief that humorous data may
provide a unique insight into the complex interplay of quantitative
and qualitative aspects of meaning construction.
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