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Getting the message across in business. This is the essential guide
for office managers, secretaries and students intending to follow a
business career.
The subject matter covers all the important aspects of efficient
management and dealing with customers and clients effectively.
Interviews, the mass media, advertising, advertisements, meeting
procedures, business letters and reports are discussed in detail.
Practical hints are provided for good language usage and editing.
The subject matter focuses on problems and deficiencies in South
African businesses.
Case studies and practical applications offer students the
opportunity to test their newly acquired knowledge.
The comprehensive bibliography offers a wide range of extra
reading on these topics.
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