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Marketing 6e is a strong foundational text for first-year students
studying towards a BCom and BA qualifications in departments of
management, marketing or business management at universities. It is
also suitable for students who are studying a national diploma in
marketing at universities of technology. The book covers issues
such as sponsorship, marketing research, consumer behaviour and
marketing positioning. Marketing is a principles-based guide
through current topics such as green marketing and marketing
communications. The title includes pedagogical features such as
opening case studies, strategy readers, technology boxes, key
concepts and useful summaries. New to this edition: Additional
content on sustainability; Updates on digital marketing; Updates of
examples, readers and case studies
In K-12 education, your job title or place of work should not
prevent you from offering unique insights and pathways for creating
change. You have a voice. Working in education today is to
continually be on the precipice of change. However, far too many
educators don't recognize the power they have to control and shape
that change into what's best for students. Individual contributions
create collective change, and you are an integral part of the
change inevitably happening around you. With that in mind, Ashley
Lamb-Sinclair invites you to identify and examine your personal
leadership style (or change archetype), which includes what
motivates you, how you respond to adversity, how you position
yourself in the larger story, how you help move that story forward,
and how you deal with the unexpected. How do you create change? You
might be a Diplomat if you build relationships and value fairness
and integrity. Champion if you are passionate about a cause and
advocate for people and ideals. Creative if you approach things
through novelty and ingenuity. Storyteller if you are thoughtful,
attentive to details, and a clear communicator. Inventor if you are
a forward thinker who operates through free experimentation. Sage
if you are perceptive, insightful, and persuasive. Investigator if
you have an analytical curiosity, ask probing questions, and
conduct thorough research. Guardian if you have compassion for and
are drawn to nurture and protect others.Many schools tend to ignore
or underestimate the powerful catalysts for change that exist in
their buildings. Don't let the change story continue without its
most vital character-you! Find the lightning bolts of lasting
change only you can wield. Become unstoppable!
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