Chris Rock presents this documentary offering an insight into the fiercely competitive world of Afro-American hairdressing. The film includes a visit to the Bronner Brothers International Hair Show, the annual trade show for the African-American hair care industry. It also looks into the dangers of many common hair-straightening treatments, reveals the alarmingly high cost of regular hair 'relaxing' and weaves, and asks what the ongoing pursuit of straight hair says about African-American cultural identity.