The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in your target market's trade magazines, newspapers and journals. The techniques are designed to help you stand out above the crowd by strategic use of the print media.
Divided into four main sections - with easy-to-follow steps aimed at showcasing your talent - it doesn't require a major expenditure of time, money or effort. This book could be used effectively by experts in almost any field.
This book will show you how to get your name and ideas in print - in the right place and at the right time deliver the most effective message. Learn how to increase visibility and enhance your image as an expert in the field, without hiring a public relations firm or running an expensive advertising campaign.
You will realize immediate benefits with a comprehensive, step-by-step public relations program. You will learn how to rise above the competition by: becoming recognized as an expert in the minds of new customers, retaining existing clients or customers, and continuously reinforcing trust. You can convert clients and prospects to new products and services, shorten the sales process by learning the experts' secrets of gaining referrals, and to control your own public destiny by following the techniques in this book.

Features

* Insider account of long range reconnaissance missions of 101st Airborne *Vivid depiction of fighting in the jungles of Vietnam Combat veteran Larry Chambers'timeless story of LRRPs in Vietnam is an unforgettable account of what it took it took to survive Long Range Patrol missions in jungles that the NVA considered their own. Now with a new introduction from the author, Recondo, vividly describes the guts and determination it took to pass the tough volunteer-only training program in Nha Trang and the hair-raising graduation mission to scout, locate, and out-guerrilla the NVA.

If you knew exactly how much money you would need at retirement, you could figure out how much risk you'd have to take to get there. You could stop focusing on finding the next hot investment and set about building your overall net worth. You'd develop a plan to manage your existing assets and future resources to meet your anticipated needs. Private Money Management: Switching from Mutual Funds to Private Money Managers supplies a blueprint of investment objectives that does just that.

Private Money Management: Switching from Mutual Funds to Private Money Managers gives you the confidence and ability an ever-expanding, competitive marketplace of investment products demands. From basic investing to advanced planning, you get step-by-step strategies to achieve your financial goals. You will understand which combinations of investments will give you the highest probability of making up any shortfalls, lower your costs, and operate your investment program fully aware of the tax consequences.
Get in-depth coverage of:
o Investing for retirement
o The power of tax-deferral
o IRAs and the Roth IRA
o Retirement plans for the independent business
o 401(k) or 403(b)
o Annuities and variable annuities
o Social Security: good news to save you money
o Financial planning on the Internet
o Selecting your financial advisor or investment advisory team
o Qualifications you should demand from your money manager
o How to analyze an investment and read a prospectus
o Invest to pay for college

Leave the gambling to others, and base your decisions on accurate information. Your investment program should be designed to meet your financial goals, not beat the stock market. Private Money Management: Switching from Mutual Funds to Private Money Managers provides you with an investment strategy that has the highest probability of achieving the absolute dollars you need, within your time frame, and with the appropriate level of risk - and will teach you how to use it.

Today's investor faces a much larger challenge than those of just ten years ago. The size and complexities of the financial marketplace create confusion. The Dow Jones industrial average has doubled in the past two and a half years, and 10,000 on the Dow is no longer a fantasy. Money keeps flooding into the market. The New York Stock Exchange daily trading volume is four times that of 1990.
Financial Success in the Year 2000 and Beyond covers financial planning and asset management, the fastest growing segments of the financial services industry. In the old days, highly commissioned salesmen would simply tell their clients what products to buy. Today, there are infinitely more choices and investments options to sort through and be concerned about.
Technology has put complex investing tools into the hands of ordinary people, without good advice on how to use them. Never have so many people experienced so much control over their financial futures, yet felt a need for so much help. Applying lessons learned from past mistakes is hard and discouraging. Most people become investors without the wisdom of experience, getting the tests without first getting the lessons.
Financial Success in the Year 2000 and Beyond explores virtually every aspect of financial planning and dispels many of the myths and mysteries surrounding investing and investments.
The Experts include: Dennis R. Fletcher, CLU, ChFC, Oshkosh, WI, Joseph D. Longo, CLU, CFP, LUTCF, LIC, Troy, MI, Tom Nohr, CFP, RFC, Castro Valley, CA, Floyd L. Shilanski, Anchorage, AK, Robert Lyndon Taylor, LUTCF, Oklahoma City, OK, Michael P. Eischen, Columbus, OH, Lance A. Pelky, San Diego, CA, David W. Shepherd, RHU, ChFC, Tucson, AZ, Terry A. Vrieze, Des Moines, Iowa, Larry Rosenthal, RFC, LUTCF, Manassas, VA, William J. (Bill) Nelson, RFC, Cayton, OH, David S. White, Durham, NC, Mark Young, St Lewis, MO