The most definitive and personal answer ever written to the question, "What is Arnold Palmer really like?" A warm, often humorous, look at one of the most popular figures in modern sports.

In 2004, the Atlanta Braves won their 13th straight National League East division title, an unprecedented level of consistency in the current days of free agency. Behind this success has been the architectural genius of John Schuerholz, who not only built one of the strongest teams in baseball history in the early nineties, but kept them among the elite teams in baseball for over a decade. Now Schuerholz pulls back the front office's curtain in the most candid baseball book since Michael Lewis's Moneyball, discussing everything from how the Braves actually traded for Barry Bonds in the early 90's, to dealing with John Rocker's hateful comments in 1999, to the loss of franchise leaders Greg Maddux and Tom Glavine to free agency, to the recent acquisition of Tim Hudson, all the while keeping the Braves at the top of the baseball mountain. John Schuerholz's book will make baseball fans worldwide look at the game in a different way.