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Stakeholderspezifische Wirkung Von Corporate Brands - Ein Modell Zur Integrierten Evaluation Und Steuerung Von... Stakeholderspezifische Wirkung Von Corporate Brands - Ein Modell Zur Integrierten Evaluation Und Steuerung Von Unternehmensmarken (German, Paperback, 2007 ed.)
Prof Dr Manfred Kirchgeorg; Lars Fiedler
R2,042 Discovery Miles 20 420
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Lars Fiedler entwickelt ein umfassendes Modell zur Erfassung der Auswirkung des Corporate Branding. Darauf aufbauend erarbeitet er ein Stakeholder-Management-Cockpit fur einen generischen, entscheidungsorientierten Prozess zur Fuhrung von Unternehmensmarken."

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