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What happens to design when cultures merge and traditions dissolve,
when everything is "bastardized"? The authors of Bastard set out to
learn the answers on a high-speed 21-day research trip to seven hot
spots of globalization on three continents, including Mexico City,
L.A., Tokyo, Hong Kong, Bangkok, Dubai and Frankfurt. Over the
course of hundreds of meetings with artists, musicians, designers
and authors, they collected enough prints, books, photographs,
audio interviews and notes to fill an encyclopedia. The
comparatively slim Bastard, which comes in at just under 400 pages,
offers a portfolio from around the world. In the course of
collecting it, Christian Ernst found himself coming around to this
globalization thing: "Everyone is afraid of standardization. When
everyone has the same design books does that mean young designers
everywhere will use the same design? No--people are individual and
influenced in different ways. They're simply different, and that
was definitely a relief to discover " Bastard has been designed in
more than 50 unique typefaces created by typographers all over the
world. A selection of those fonts, a musical sound track and 50
high-resolution images are all included on the enclosed DVD.
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