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Successful Fundraising for the Academic Library: Philanthropy in
Higher Education covers fundraising, a task that is often grouped
into a combination role that may include, for example, the
university museum or performance venue, thus diluting the
opportunity for successful fundraising. Because the traditional
model for higher education fundraising entails the cultivation of
alumni from specific departments and colleges, the library is
traditionally left out, often becoming a low-performing development
area with smaller appropriations for fundraising positions. Most
higher education development professionals consider the library
fundraising position a stepping stone into another position with
higher pay and more potential for professional advancement down the
road rather than as a focus for their career. However, for
universities that invest in development professionals who know how
to leverage the mission of libraries to the larger alumni and
friend community, the results include innovative and successful
approaches to messaging that resonates with donors. This book
provides information that applies to all fundraising professionals
and academic leaders looking to strengthen their programs with
philanthropic support, even those beyond university libraries.
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