Through history, interviews, anecdotes, and popular culture, this book examines pregnancy from all angles, covering changing expectations for pregnancy; new definitions of when fatherhood begins; the implications of new, earlier connections to the fetus; and the political, economic, and social consequences to the public. In the 21st century, pregnancy is more than a biological event-it's a cultural phenomenon. A Womb with a View: America's Growing Public Interest in Pregnancy addresses how media influence and changes in society have exposed and commoditized pregnancy like never before, while technology has enabled us to share, record, and preserve all aspects of the pregnancy experience. Each chapter of the book focuses on an aspect of the pregnancy experience, including efforts to peer in and bond with the fetus, the various ways of obtaining advice, the evolving role of expectant fathers, how pregnancy is depicted and treated in popular culture, and branding and marketing to pregnant couples. Interviews with those marketing products and services to pregnant women reveal how pregnancy is now "big business," while real-life stories from pregnant women and images from television and film serve to illustrate our culture's fascination with pregnancy.

This book investigates the changing culture of grandparenting. Depending on the group, the period, and the family, grandparents have been powerful patriarchs and matriarchs, reliable second parents, dependents, burdens, or community figures. The book examines the history of grandparenting and the changing depiction of grandparent culture from "old" to "hip," including the development of the celebrity grandparent, the emergence of media technologies that allow for new communication and relationships between grandparents and their grandchildren, new rituals associated with grandparenting, the growth of the marketing of grandparenting as a new stage of life, and the impact on our culture of the commodification of grandparenting. Prior to the twentieth century, within the United States the idea of the modern grandparent likely did not even exist. Many people did not live long enough to reach the grandparent stage of life. Today, people are living longer, and grandparenting is occupying a longer phase in one's life. Grandparenting is becoming its own life stage, where new rituals exclusive to grandparents are emerging. Newer technologies, such as Skype, Google Hangout and FaceTime, allow grandparents who are far away to establish relationships with their children. Many grandparents also use social media and blogs to chronicle their experiences. Some grandparents have turned their grandparent lifestyle into a business. The representation of grandparenting in popular culture is shifting as well. Grandparents are becoming their own figures on television and film programs, including reality shows. Others have been thrust into the public eye across social media. Marketers have realized the power of this new consumer subgroup and have begun to direct marketing campaigns to grandparents. Yet, despite the pervasive images of grandparents, some of which present empowered figures, grandparent representation in popular media continues to mimic many of the stereotypes commonly associated with aging, encouraging people to laugh at versus laugh with these figures. The Third Act: Grandparenting in a Digital Age examines grandparenting through history, interviews, and popular culture to study the changing image of grandparents in society.

In the twenty-first century, fatherhood is shifting from simply being a sidekick in the parental team to taking center stage with new expectations of involvement and caretaking. The social expectations of fathers start even before the children are born. Mr. Mom is now displaced with fathers who don't think of themselves as babysitting their own children, but as central decision makers, along with mothers, as parents. Deconstructing Dads: Changing Images of Fathers in Popular Culture is an interdisciplinary edited collection of essays authored by prominent scholars in the fields of media, sociology, and cultural studies who address how media represent the image of the father in popular culture. This collection explores the history of representation of fathers like the "bumbling dad" to question and challenge how far popular culture has come in its representation of paternal figures. Each chapter of this book focuses on a different aspect of media, including how advertising creates expectations of play and father, crime shows and the new hero father, and men as paternal figures in horror films. The book also explores changing definitions of fatherhood by looking at such subjects as how the media represents sperm donation as complicating the definition of father and how specific groups have been represented as fathers, including gay men as dads and Latino fathers in film. This collection examines the media's depiction of the "good" father to study how it both challenges and reshapes the ways in which we think of family, masculinity, and gender roles.