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This Open Access book tracks the latest trends in the theory,
research, and practice of entertainment-education, the field of
communication that incorporates social change messaging into
entertaining media. Sometimes called edutainment, social impact
television, narrative persuasion, or cultural strategy, this
approach to social and behavior change communication offers new
opportunities including transmedia and digital formats. However,
making media can be a chaotic process. The realities of working in
the field and the rigid structures of scholarly evaluation often
act as barriers to honest accounts of entertainment-education
practice. In this collection of essays, experienced practitioners
offer unique insight into how entertainment-education works and
present a balanced view of its potential pitfalls. This book gives
readers an opportunity to learn from the successes and mistakes of
the experts, taking a behind-the-scenes look at the business of
making entertainment-education media.
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