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In 2005, two brothers with a background in the music industry
decided to channel their love for sound into a different medium:
fashion. Laurent and Arik Britton’s Paris-based brand IRO remixes
Parisian sophistication with New York sass, a look that’s both
chic and rock ’n’ roll. Introspection marks IRO’s 15th
anniversary and highlights the spirit of a brand that has
influenced style worldwide, with more than 45 stores in New York
City, Los Angeles, Miami, and beyond. This beautifully designed
book features 20 fashion campaigns photographed by major names
including Benoît Peverelli, Karim Sadli, and Alex Cayley, among
others. Accompanying essays by fashion writer Laurence Benaïm
showcase the brand’s identity and follow the designers throughout
the making of a campaign.
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