Morphology will in all probability be regarded by future generations as one of the major theoretical breakthroughs in the field of folklore in the twentieth century. -- Alan Dundes Propp's work is seminal... and], now that it is available in a new edition, should be even more valuable to folklorists who are directing their attention to the form of the folktale, especially to those structural characteristics which are common to many entries coming from even different cultures. -- Choice

SHORTLISTED FOR THE SAMUEL JOHNSON PRIZE FOR NON-FICTION 2015 WINNER OF THE JERWOOD PRIZE ONE OF WIRED's NON-FICTION BOOKS OF THE DECADE We spend more time than ever online, and the digital revolution is rewiring our sense of what it means to be human. Smartphones let us live in one another's pockets, while websites advertise our spare rooms all across the world. Never before have we been so connected. Increasingly we are coaxed from the three-dimensional world around us and into the wonders of a fourth dimension, a world of digitised experiences in which we can project our idealised selves. But what does it feel like to live in constant connectivity? What new pleases and anxieties are emerging with our exposure to this networked world? How is the relationship to our bodies changing as we head deeper into digital life? Most importantly, how do we exist in public with these recoded inner lives, and how do we preserve our old ideas of isolation, disappearance and privacy on a Google-mapped planet?