Inspired by overtly negative coverage by the Western mainstream press of Muslims in particular, and minorities in general, this book asks: Why are negative narratives and depictions of Muslims and other minorities so hard to change? News reports about Islam and Muslims commonly relate stories that discuss terrorism, violence or other unwelcome or irrational behaviour, or the lack of integration and compatibility of Muslims and Islam with Western values and society. Yet there is little research done on how studies on media reports about minorities seemingly fail to improve the situation. Combining empirical research with a structural analysis of the media industry, this volume presents evidence for the maligned representation of minorities by media corporations, analysing why negative narratives persist and outlining how these can be effectively transformed. It is an outstanding resource for students and scholars of media, religion, culture, sociology, and Islamic studies, and is also of benefit for journalists, media representatives, and activists looking to effect change for minority representation in the media industry specifically or in society at large.

Media reporting on Islam and Muslims commonly relate stories about terrorism, violence, or the lack of integration with western values and society. Yet there is little research into how non-Muslims engage with and are affected by these news reports. Inspired by the overtly negative coverage of Islam and Muslims by the mainstream press and the increase in Islamophobia across Europe, this book explores the influence of these depictions on the thoughts and actions of non-Muslims. Building on extensive fieldwork interviews and focus groups, Laurens de Rooij argues that individuals negotiate media reports to fit their existing outlook on Islam and Muslims. Non-Muslim responses to these reports, de Rooij argues, are not only (re)productions of local and personal contextuality, but are co-dependent and co-productive to the reports themselves. -- .