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Innovation from A to Z presents a glossary, including: Terms, older
terms whose meanings have changed, acronyms, synonyms, famous
names, selected abbreviations, and cross-references. A highly
interdisciplinary approach incorporating strategy and
entrepreneurship with technology and engineering sciences,
economics, marketing, organizational behavior and theory. Ideal for
engineers, managers, sales people and economists.
The book provides a basic introduction on innovation technology in
research and industry, mainly chemical/ technical industry and
therefore bridges the gap between academic and corporate markets.
The different innovation stages are discussed and tools presented
how to successfully apply this knowledge within a research
organization.
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