A time-tested, landmark approach to health promotion and communication projects and everything that goes into making them successful. For more than 40 years, the PRECEDE-PROCEED model, developed in the early 1970s by Lawrence W. Green and first published as a text in 1980 with Marshall W. Kreuter, Sigrid G. Deeds, and Kay B. Partridge, has been effectively applied worldwide to address a broad range of health issues: risk factors like tobacco and lack of exercise, social determinants of health such as lack of access to transportation and safe housing, and major disease challenges like heart disease and guinea worm disease. In Health Program Planning, Implementation, and Evaluation, Green and his team of senior editors and chapter authors combine their expertise to offer a high-level guide to public health programming. This guide aligns with foundational public health competencies required by increasingly rigorous certification and accreditation standards. Driven by the coronavirus pandemic and a looming climate crisis, the book addresses the rapid changes in modern-day conceptions of disease prevention and health promotion. Today's public health practitioners and researchers are often called upon to address a complex web of factors, including population inequities, that influence health status, from biology to social and structural determinants. Program and policy solutions to population health challenges require systematic planning, implementation, and evaluation. Providing students with knowledge, skills, and a range of tools, the book recognizes new approaches to communication and fresh methods for reaching a greater diversity of communities. The authors highlight the importance of starting the population health planning process with an inclusive assessment of the social needs and quality-of-life concerns of the community. They explain how to assess health problems systematically in epidemiological terms and address the behavioral and environmental determinants of the most important and changeable health problems. They also cover procedures for assessing and developing the capacity of communities and organizations to implement and evaluate programs. Drawing on more than 1,200 published applications of the PRECEDE-PROCEED model, Health Program Planning, Implementation, and Evaluation features numerous case studies and contributions from internationally recognized experts, including governmental, academic, and community public health leaders, giving readers a thorough and well-rounded view of the subject. Ultimately, it is an up-to-date powerhouse for community and global health promotion at all levels. Contributors: Faten Ben Abdelaziz, John P. Allegrante, Patricia Chalela, Cam Escoffery, Maria E. Fernandez, Jonathan E. Fielding, Robert S. Gold, Shelly Golden, Holly Hunt, Vanya C. Jones, Michelle C. Kegler, Gerjo Kok, Lloyd J. Kolbe, Chris Y. Lovato, Rodney Lyn, Guy Parcel, Janey C. Peterson, Nico Pronk, Amelie G. Ramirez, Paul Terry

The single greatest way to improve health and quality of life is not by developing new medical approaches, but by addressing harmful personal behaviors. These behaviors - which include tobacco, alcohol, and drug use, diet, and physical activity-play a significant role in the risk for and development, treatment, and management of the most common causes of disease, disability, and death in the modern world. Health Behavior Change in Populations is designed to teach students and practitioners strategic principles for creating positive behavioral change on a population level. With an emphasis on the application of theory and research to practice, this textbook presents current and future public health professionals with a range of methods geared towards helping people make healthy choices, from informing the individual to modifying the surroundings and circumstances that drive decision-making. Written and edited by experts in the health professions, the book is arranged into three sections: State of the Field, State of the Science, and Cross-Cutting Issues. The chapters within these sections include learning objectives with boldfaced keywords and a glossary of terms. Each chapter addresses: The magnitude of the public health burden; Key determinants and conceptual framework for behaviors and behavior change, including individual, familial, interpersonal, community, sociocultural, structural, and political perspectives; Current evidence-based interventions and best practices; Roles for key stakeholders, including health plans, employers/workplace, health departments/agencies, sectors such as recreational and agricultural, policymakers, community groups/advocates, clinics/clinicians, researchers, and funding institutions; and Considerations for implementation, evaluation, and translation.

"This comprehensive publication balances theory with practical examples and suggestions for the student, the professional and the policy-maker who are interested in promoting the health of populations? The inclusion of commentary with the essays is a brilliant innovation that encourages the reader to think critically about the topic" -- CANADIAN JOURNAL OF PUBLIC HEALTH

Settings for Health Promotion is the first full-length in-depth treatment of settings as a focal point for planning, implementing, and evaluating health promotion. The concept of ?setting? is fundamental to theory and practice in health promotion. Settings also frame the context within which health is influenced, so that the setting itself becomes a target of intervention.

Internationally renowned authors from the United States, Canada, Europe, the United Kingdom, and New Zealand describe the state of the art in the theory and practice of health promotion as they analyze programs for their efficiency within specific settings. Following each chapter, two professionals comment upon the program from differing perspectives. Case studies provide practical applications throughout the book. Settings for Health Promotion is important reading for practitioners in public health, nursing, and allied health fields as well as anyone interested in health promotion.

Read about Mwatambudzeni's Story and the Village Insider's Story. The author has provided the contrasting lifestyles of two young Zimbabwean girls because available research data about the status of women in Zimbabwe is fragmented. This book is a blend of fact and fiction, combining occurrences that influence health and quality of life, especially in a patriarchal society. This blend comprises scholarly research data and my own experience as the Village Insider. From a research perspective, these stories represent a description of the problem. This book has been written for a broad readership that includes any individual with an interest in learning about the plight of Zimbabwean women, scholars and practitioners in the Humanities, as well as Health Sciences. The intended audience includes workers involved in community development, social development, education, and community health, and others who consider women's health studies, women's rights, cultural studies and gender studies important. This book spotlights the extent to which women's lives are influenced by multiple complex factors. For that reason, this book also provides a simplified description and illustration on how to develop and implement interdisciplinary collaborations to investigate and address complex human and social development problems. Specifically, this book presents a comprehensive approach to investigating the social factors that impact on women's health, and the design of comprehensive intervention programs. To this end, the PRECEDE-PROCEED Model of Health Promotion is used in conjunction with Community-Based Participatory Action (CBPA).

"This comprehensive publication balances theory with practical examples and suggestions for the student, the professional and the policy-maker who are interested in promoting the health of populations? The inclusion of commentary with the essays is a brilliant innovation that encourages the reader to think critically about the topic" -- CANADIAN JOURNAL OF PUBLIC HEALTH

Settings for Health Promotion is the first full-length in-depth treatment of settings as a focal point for planning, implementing, and evaluating health promotion. The concept of ?setting? is fundamental to theory and practice in health promotion. Settings also frame the context within which health is influenced, so that the setting itself becomes a target of intervention.

Internationally renowned authors from the United States, Canada, Europe, the United Kingdom, and New Zealand describe the state of the art in the theory and practice of health promotion as they analyze programs for their efficiency within specific settings. Following each chapter, two professionals comment upon the program from differing perspectives. Case studies provide practical applications throughout the book. Settings for Health Promotion is important reading for practitioners in public health, nursing, and allied health fields as well as anyone interested in health promotion.