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How connected are your customers, employees and organisation? As
technology advances and customer expectations rise, the most
sustainable, profitable and realistic way businesses can succeed in
the future is by connecting their customers, employees, and
organisation. Following in the footsteps of some of the
world’s largest companies, this book shows you how to transform
your business culture using technology to connect the three most
important stakeholders – the customers, employees and the
organisation – and deliver value to each in turn. This model is
best recognised as ‘RenDanHeyi’, a Chinese term that means
‘each employee’ (Ren), ‘the needs of each customer’ (Dan)
and ‘the connection between the two’ (Heyi). With
practical steps, tips and case studies, this book helps you to
build and implement a strategy to close the service gap in your
organisation: Understand how to use the RenDanHeyi model to connect
your employees, customers, and organisation. Use new or existing
technology to link customer expectations to employee activities,
and craft job roles and workforce planning strategy around customer
needs. Create a connected organisation that generates sustainable
and scalable revenue for the business. Transform your leadership
from one that delegates to one that empowers and enables employees.
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