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As management ages and prepares to work longer than previous
generations and Millennials join companies at steady rate,
companies are suffering through tension and dissonance between
Millennials and Boomers, and realizing that they can't just wait
for management to age out to fix it. Finding productive ways to
work across the generation gap is essential, and the organizations
that do this well will have significant strategic advantages over
those that don't.
"Millennials & Management: The Essential Guide to Making It
Work at Work" addresses a very real concern of large and small
businesses nationwide: how to motivate, collaborate with, and
manage the millennial generation, who now make up almost 50% of the
American workforce. The key is to change Boomer attitudes from
disbelief and derision to acceptance and respect without giving up
work standards. Using real world examples, author Lee Caraher gives
leaders data-driven steps to take to co-create a productive
workplace for today and tomorrow.
It is rare today for employees to stay with one organization for
the long tenures that were the norm before the Great Recession. In
fact, "job hopping" is the new norm, especially for Millennials. In
The Boomerang Principle, companies learn how to leverage this fact
rather than fear it. By engendering a lifetime of loyalty from
former employees, leaders can see them "return" in the form of
customers, partners, clients, advocates, contractors, and even
returning employees. Author Lee Caraher has built several companies
and managed many Millennials along the way. In her first book,
Millennials & Management, she shared her wisdom on how to get
an intergenerational workforce to contribute to the larger goals of
the organization. In this follow-up book, she shifts the emphasis
to creating valuable, long-lasting relationships with your
employees to ensure they remain your biggest fans, even if they
leave the company. The Boomerang Principle is a pragmatic answer to
the outdated corporate mindset around employee turnover. Instead,
it shifts the focus to creating lifetime loyalty from your alumni
who will bring back business again and again.
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