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This volume explores the evolution of science communication,
addressing key issues and offering substance for future study.
Harnessing the energies of junior scholars on the forefront of
science communication, this work pushes the boundaries of research
forward, allowing scholars to sample the multiple paradigms and
agendas that will play a role in shaping the future of science
communication. Editors LeeAnn Kahlor and Patricia Stout challenge
their readers to channel the energy within these chapters to build
or continue to build their own research agendas as all scholars
work together - across disciplines - to address questions of public
understanding of science and communicating science. These chapters
are intended to inspire still more research questions, to help
aspiring science communication scholars locate their own creative
and original research programs, and to help veteran science
communication scholars expand their existing programs such that
they can more actively build interdisciplinary bridges. Crossing
methodological boundaries, work from quantitative and qualitative
scholars, social scientists and rhetoricians is represented here.
This volume is developed for practitioners and scholars alike - for
anyone who is concerned about or interested in the future of
science and how communication is shaping and will continue to shape
that future. In its progressive pursuit of interdisciplinary
research streams - of thinking outside methodological and
theoretical boxes - this book inspires science communication
scholars at all levels to set a new standard for collaboration not
just for science communication, but for communication research in
general.
The focus of this book is Strategic Communication. Communication
can be defined as strategic if its development and/or dissemination
is driven by an expected outcome. These outcomes can be
attitudinal, behavioral, persuasive or knowledge-related; they can
lead to change or engagement, or they can miss their mark entirely.
In looking at strategic communication, one is not limited to a
specific context or discipline. Many of the scholars in the volume
are generating research that covers strategic communication in ways
that are meaningful across fields. This volume collects the work
and idea of scholars who cover the spectrum of strategic
communication from source to message to audience to channel to
effects. Strategic Communication offers news perspectives across
contexts and is rooted firmly in the rich research traditions of
persuasion and media effects. Spanning multiple disciplines and
written to appeal to a large audience, this book will be found in
the hands of researchers, graduate students, and students doing
interdisciplinary coursework.
The focus of this book is Strategic Communication. Communication
can be defined as strategic if its development and/or dissemination
is driven by an expected outcome. These outcomes can be
attitudinal, behavioral, persuasive or knowledge-related; they can
lead to change or engagement, or they can miss their mark entirely.
In looking at strategic communication, one is not limited to a
specific context or discipline. Many of the scholars in the volume
are generating research that covers strategic communication in ways
that are meaningful across fields. This volume collects the work
and idea of scholars who cover the spectrum of strategic
communication from source to message to audience to channel to
effects. Strategic Communication offers news perspectives across
contexts and is rooted firmly in the rich research traditions of
persuasion and media effects. Spanning multiple disciplines and
written to appeal to a large audience, this book will be found in
the hands of researchers, graduate students, and students doing
interdisciplinary coursework.
This volume explores the evolution of science communication,
addressing key issues and offering substance for future study.
Harnessing the energies of junior scholars on the forefront of
science communication, this work pushes the boundaries of research
forward, allowing scholars to sample the multiple paradigms and
agendas that will play a role in shaping the future of science
communication. Editors LeeAnn Kahlor and Patricia Stout challenge
their readers to channel the energy within these chapters to build
or continue to build their own research agendas as all scholars
work together - across disciplines - to address questions of public
understanding of science and communicating science. These chapters
are intended to inspire still more research questions, to help
aspiring science communication scholars locate their own creative
and original research programs, and to help veteran science
communication scholars expand their existing programs such that
they can more actively build interdisciplinary bridges. Crossing
methodological boundaries, work from quantitative and qualitative
scholars, social scientists and rhetoricians is represented here.
This volume is developed for practitioners and scholars alike - for
anyone who is concerned about or interested in the future of
science and how communication is shaping and will continue to shape
that future. In its progressive pursuit of interdisciplinary
research streams - of thinking outside methodological and
theoretical boxes - this book inspires science communication
scholars at all levels to set a new standard for collaboration not
just for science communication, but for communication research in
general.
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