This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience, including: MCQs Video content Templates and data sets Glossary flashcards Additional case studies These can be accessed by students at study.sagepub.com/easterbysmith7e

Employers look for more than just a good degree. Candidates are expected to be able to creatively solve problems, manage change, demonstrate commercial awareness, and collaborate and communicate at different levels. Increasingly, universities are helping their students gain these skills through team-based projects, utilising innovation to solve real-world problems. Created with direct input from students and packed with advice and guidance from leading industry experts, this textbook walks readers through the steps necessary to deliver a team-based project, facilitating the development of key employability skills along the way. Readers can also connect with each other and create their own projects and teams via the book's LinkedIn group. Suitable for undergraduates and postgraduates across all disciplines undertaking team-based modules and courses, as well as those studying independently, Design Thinking for Student Projects is the essential guide to learning practical Design Thinking and employability skills. Tony Morgan is an Associate Professor in Innovation Management Practice at the University of Leeds. Lena J. Jaspersen is a University Academic Fellow in Innovation Management at the University of Leeds.

Employers look for more than just a good degree. Candidates are expected to be able to creatively solve problems, manage change, demonstrate commercial awareness, and collaborate and communicate at different levels. Increasingly, universities are helping their students gain these skills through team-based projects, utilising innovation to solve real-world problems. Created with direct input from students and packed with advice and guidance from leading industry experts, this textbook walks readers through the steps necessary to deliver a team-based project, facilitating the development of key employability skills along the way. Readers can also connect with each other and create their own projects and teams via the book's LinkedIn group. Suitable for undergraduates and postgraduates across all disciplines undertaking team-based modules and courses, as well as those studying independently, Design Thinking for Student Projects is the essential guide to learning practical Design Thinking and employability skills. Tony Morgan is an Associate Professor in Innovation Management Practice at the University of Leeds. Lena J. Jaspersen is a University Academic Fellow in Innovation Management at the University of Leeds.