"Unlock Behavior, Unleash Profits" is about 21st-century leadership. The power of unlocking behavior in your organization starts with you, the leader. Dr. Braksick is herself a winner, and this book will create many more!-Brian McNeill, President And CEO, Southco Corporation. .

The behavioral approach has made a huge difference in our organization. The before/after is startling: tremendous gains in our ability to get things done; more effective executives; talent development; job satisfaction; cost effectiveness-I am convinced that it is because of applying Behavioral Science. We have more than tripled earnings in a very competitive industry-the proof is in the pudding.-Don Hamm, President And CEO, Assurant Health. .

Inspiring the whole-hearted engagement of people may be the biggest challenge leaders face. Dr. Braksick has made a very valuable contribution to the science of human behavior and given leaders tools they need to get results they desire.-Patricia Woertz, Chairman And CEO, The Archer Daniels Midland Company. .

Dr. Leslie Braksick shows you how to transform the behaviors and the culture of a company with practical and useful information and tools that can help any leader elevate to the next level. This is a remarkable book.-Tom DiDonato, EVP, Human Resources, American Eagle Outfitters, Inc.. .

Ten years ago, Canadian National Railway started a massive culture change. In customer satisfaction, operating ratio, asset utilization-CN today is best-in-class, typically by a wide margin. At the center of our cultural change lies the 'ABCs' of leadership and organizational change in this book. Every member of management has been trained/coached to learn and apply thesetools. The results speak for themselves.-Hunter Harrison, President And CEO, Canadian National Railway. .

Behavior is a key enabler! This book is a must-read for leaders who want to increase. their organization's capacity to execute well!-Dave O'Reilly, Chairman And CEO, Chevron Corporation. .

Setting strategy is the easy part. Successfully executing strategy is where great leaders are made. In "Unlock Behavior, Unleash Profits," Dr. Braksick provides us with a science-based framework and practical, relevant examples for understanding how to do this.-William R. Johnson, Chairman And CEO, H.J. Heinz Company. . Dr. Braksick, a noted authority on the behavior-profits link, pulls no punches and backs her success formula with solid research and relevant case examples. Her style is candid and refreshing. "Unlock Behavior, Unleash Profits" will be the book you'll turn to for counsel and guidance for years to come.-Jim Kouzes, Ph.D., Chairman Emeritus, The Tom Peters Group. .

Dr. Braksick has advanced the business applications of social science a giant step in the right direction. She makes a convincing case for harnessing the power of human behavior to produce exceptional business results.-Larry K. Durham, CEO, National Express Corporation.