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Updated and expanded from the first edition of Web Traffic Magnet,
this is an enhanced step-by-step guide to driving more visitors to
your website, and converting those visitors to high quality leads.
Focused on the budget-conscious, almost all of the action items
recommended here are absolutely free to do. Even if you personally
are not technical, you can pass simple instructions to the person
or organization who built your site. Web Traffic Magnet 2 has three
times the content and is expanded to cover Lead Generation, social
media tools (like Facebook and Twitter) and even Google+.
Every recommended action item is delivered as a discrete task, so
the reader can jump back and forth to tackle any one task or tasks
when and if they feel the time or opportunity is right.
In addition, each recommended action item is tagged with a
"Difficulty," "Cost" and "Reward" indicator. For those on a limited
budget, the cost-free actions can be done first. For those with
less technical knowledge, the easier tasks can be done first. Most
of the tasks are free to do and most are easy.
Use this book to dip your toe into "Search Engine Optimization"
and "Lead Generation," or dive straight into the deep end if you
are already familiar with the easier steps.
Replete with screenshots and supporting evidence from real world
businesses and websites, Web Traffic Magnet 2 includes
contributions from readers of the original edition.
Put your website on a track to success today by using the wisdom
and experience of the author's 17 years of delivering web success
to his clients as well as in his own businesses.
Have a question? Get in touch with the author on his supporting
website for this or any other book in the Small Business Owner
series (www.sboseries.com).
Every small business, sooner or later, decides it is time to use
the Web to grow their business. Competitors are doing it, and are
making headway. To help you take your business profitable to the
Internet, Bricks to Clicks helps you ask the right questions,
understand the challenges and risks, make the best choices around
how to build your website, attract visitors, generate leads and set
the course for your long term success and profit through your web
presence. It all starts with asking the right questions. How much
should I spend on my website? What are my choices on how to build
it? Who can help me build it and support it? How do I measure
success at every stage? How do I use Social Media (Facebook,
Twitter, etc.)? How do I turn visitors into quality sales leads?
When will my website start making money? What is a Target Landing
Page and how do I create an effective one? How do I create an
effective Blog, and what exactly is a Blog? What is the primary
purpose of a website for a small company? How do I protect my
investment? Can I build a website on a budget or for free? Should I
migrate my sales from eBay to my new website? Can I do without a
website? Bricks to Clicks helps every small business owner ask the
tough questions, get the right answers, and build a valuable and
profitable online brand for the long term. It helps you understand
how different selling online is from selling from a physical,
'bricks-and-mortar' store. Written for the non-engineer small
business owner, Bricks to Clicks deals with the challenges from a
business person's perspective, taking a lot of the mystery out of
the language and physics of creating a profitable Web Presence for
the long term.
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