Linda Aldoory and Elizabeth L. Toth present an innovative socio-ecological model for understanding and building a feminist future for public relations practices. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender, race, and class.

Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender and race.

Focusing on mass communication, this work provides a gender perspective that is also informed by the intersections of race, class, and sexual orientation. Its goal is to challenge professionals to think differently about their own communication contributions to society.