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Providing a timely contribution to the ongoing questions
surrounding topics which are by definition subject to varying
stakeholder interpretations, this book addresses “the missing
link” between theoretical CSR concepts and everyday management
practice. It acts as a guide to awaken managers to the advantages
of adopting a CSR “mindset” when developing sustainable
business strategies. The book consists of three parts: 1) A
theoretical realm which establishes the key concepts and rationale
for the adoption of a sustainable CSR approach, 2) A practical
realm which addresses putting CSR and sustainability into business
practice, 3) An educational realm which proposes how to incorporate
the concepts into teaching and training.
Never before has there been such a period of intense change at
every level of our society. Almost everything that we took for
granted is now open to debate, whether that be the relationship
that Britain has with the rest of the world or, at a more personal
level, how the company we work for adapts to an increasingly
competitive marketplace, and how that will affect our jobs.
Everything is up for debate. What we are all searching for is
clarity, insights and a reminder of the lessons of history that are
in danger of being forgotten. Fortunately, there is someone who has
the answers, or at the very least, some insightful questions that
should be asked. Capitalism in Crisis is the combined insights of
three of the world's top analytical brains who have been guiding
businesses and governments in their quest to find answers and shape
strategy. In this two-volume work, they have laid out the problems
and shown the solutions in a highly accessible way using
illustrations as well as text. They have proved that a picture is
indeed worth much more than a thousand words.
There are two volumes to Capitalism in Crisis. Volume 1
investigates what has gone wrong. Volume 2 responds to the
challenge laid down in Volume 1. In Volume 1, we argued that
shareholders and the financial sector of the economy had become
severed from stakeholders within companies who do the work and
create the wealth we all enjoy. This has led to gross inequality
with declining rewards for those working in the real economy on
productive tasks. In turn, this has reduced wages and diverted
funds from the most important contributors. We are less productive
and innovative as a consequence. In this volume, we will address
the subject of values. We will argue that values have scientific
and verifiable meanings and it is possible to determine with great
accuracy the kind of valuing that contributes to our integrity and
the values that tear us apart. We criticise the contention of
positivists that values are entirely subjective, have no testable
meaning and are mere matters of taste, like the taste buds on
tongues. We believe this doctrine has betrayed generations of
students and must come to an end. Once we have restored values to
their proper place, we will see who in our society creates wealth
and value and who does not, who threatens democracy and who
supports it. All values are really differences, and we need to
reconcile these differences to remain civilized and in dialogue
with one another.
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