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Open Community - A little book of big ideas for associations navigating the social web. (Paperback): Maddie Grant Cae, Lindy... Open Community - A little book of big ideas for associations navigating the social web. (Paperback)
Maddie Grant Cae, Lindy Dreyer
R368 Discovery Miles 3 680
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Written for the complicated and quirky world of associations and membership organizations, Open Community is about how associations can-and why they should-build community online. Grant and Dreyer provide a practical analysis of the strategic, structural, and cultural issues membership organizations face when using social media to build community. http: //www.opencommunitybook.co

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