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XaaS: Everything-as-a-Service: The Lean and Agile Approach to
Business Growth takes the reader into the bold new world of
pay-per-use for a product or service. From the perspective of the
customer, the servitization model yields multiple benefits: the
consumer can try out the product/service at a relatively low cost,
the risk is mitigated, capital expenses can be converted into
operating expenses, it is not needed to forecast how often the
product/service is used, and only parts of the product/service
needed can be used. Similarly, a provider can benefit by having a
larger market coverage, steadier stream of revenues, upgrades as
and when needed, sharing of fixed assets across consumers,
practicing of value-based pricing, and unbundling or bundling
utility for consumers using appropriate pricing techniques.
However, this "nanoization" of products/services is tricky, and has
to be designed carefully. This book provides a set of recipes to
providers to adopt the XaaS model by changing the provider's
mindset: dividing the product/service forces the provider to take a
value-driven approach to his product/service, and consequently,
eliminate all non-value added activities. The requirements of the
XaaS model serve both as an objective to the innovation and
internal processes of the provider, and as guide to understanding
the customer's needs. The book also covers data acquisition, data
analysis and synthesis, and data application needs of the XaaS
model, with simple examples and case studies from the business
world of firms that achieve these objectives successfully.
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