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Media Marathoning: Immersions in Morality is a scholarly study of
the intense relationship between reader and story world, analyzing
the way audiences become absorbed in a fictive text and dedicate
many hours to exploring its narrative contours. Rather than view
these media experiences as mindless indulgences, "media
marathoning" connotes a conjoined triumph of commitment and
stamina. Compared to more traditional, slower-paced media
engagement patterns, media marathoning affords readers greater
depth of story world engagement, maximizing the emotional and
cognitive rewards of the media experience. Through immersive
marathoning experiences, audiences can seriously engage with
mediated questions about human nature and society, refining our
orientation toward morality through internal dialogue about the
story and communication with other readers as we process the
meaningful journey. As digital technologies facilitate easier,
user-centered access to media texts, narratives increase in
complexity, and more readers seek immersive story world
experiences, marathoning looks to be the new normal of media
engagement. Drawing from qualitative studies of book, film, and
television marathoners, along with textual analysis of commonly
marathoned stories, Media Marathoning presents a holistic look at
marathoning's cultural impact.
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