Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title "press secretary," each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady's media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women's studies, political science, and public relations will find this book particularly useful.

At a time when presidential campaigns are shaped to appeal to women voters, when masculinity constructs impinge on wartime leaders, and when the United States appears to move towards the possibility of a woman president, it is vital that communication scholarship addresses the issue of gender and politics in a comprehensive manner. Gender and Political Communication in America: Rhetoric, Representation, and Display takes on this challenge, as it investigates, from a rhetorical and critical standpoint, the intersection and mutual influences of gender and political communication as they are realized in the nation's political discourse. Representing some of the leading investigators on gender and political communication, as well as emerging scholars, the volume's contributors update and interrogate contemporary issues of gendered politics applicable to the 21st century, including the historic 2008 election. Through their original research, the contributors offer critical examinations of the impact of salient theories and models of gender studies as they relate to historical and contemporary roles and practices in the political sphere. Gender and Political Communication in America's broad and diverse engagement with the subject matter makes it a must-read for those interested in women's studies and political communication.

At a time when presidential campaigns are shaped to appeal to women voters, when masculinity constructs impinge on wartime leaders, and when the United States appears to move towards the possibility of a woman president, it is vital that communication scholarship addresses the issue of gender and politics in a comprehensive manner. Gender and Political Communication in America: Rhetoric, Representation, and Display takes on this challenge, as it investigates, from a rhetorical and critical standpoint, the intersection and mutual influences of gender and political communication as they are realized in the nation's political discourse. Representing some of the leading investigators on gender and political communication, as well as emerging scholars, the volume's contributors update and interrogate contemporary issues of gendered politics applicable to the 21st century, including the historic 2008 election. Through their original research, the contributors offer critical examinations of the impact of salient theories and models of gender studies as they relate to historical and contemporary roles and practices in the political sphere. Gender and Political Communication in America's broad and diverse engagement with the subject matter makes it a must-read for those interested in women's studies and political communication.

Inventing a Voice is a comprehensive work on the lives and communication of twentieth-century first ladies. Using a rhetorical framework, the contributors look at the speaking, writing, media coverage and interaction, and visual rhetoric of American first ladies from Ida Saxton McKinley to Laura Bush. The women's rhetorical devices varied some practiced a rhetoric without words, while others issued press releases, gave speeches, and met with various constituencies. All used interpersonal or social rhetoric to support their husbands' relationships with world leaders, party officials, boosters, and the public. Featuring an extensive introduction and chapter on the 'First Lady as a Site of 'American Womanhood, '' Wertheimer has gathered a collection that includes the post-White House musings of many first ladies, capturing their reflections on public expectations and perceived restrictions on their communication."

Inventing a Voice is a comprehensive work on the lives and communication of twentieth-century first ladies. Using a rhetorical framework, the contributors look at the speaking, writing, media coverage and interaction, and visual rhetoric of American first ladies from Ida Saxton McKinley to Laura Bush. The women's rhetorical devices varied some practiced a rhetoric without words, while others issued press releases, gave speeches, and met with various constituencies. All used interpersonal or social rhetoric to support their husbands' relationships with world leaders, party officials, boosters, and the public. Featuring an extensive introduction and chapter on the "First Lady as a Site of 'American Womanhood, '" Wertheimer has gathered a collection that includes the post-White House musings of many first ladies, capturing their reflections on public expectations and perceived restrictions on their communication."