As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

Praise for "Energize Growth Now"

"Effective, timely, balanced-this book captures the critical steps for growing a business the 'right way' and avoiding the usual pitfalls of a poor growth strategy."
--Stephen R. Covey, author, "The 7 Habits of Highly Effective People" and "The Leader in Me"

"Much like my experience at Apple, you will need to know when it's time to stop acting like a bootstrapper and start operating like a growth company. This book is a great resource to ease the transition. By applying these core principles and time-tested planning guides, you will have changed the world for the better."
--Guy Kawasaki, author, "Reality Check" and "The Art of the Start," and cofounder, Alltop

"I wish I'd had access to this book's wisdom in the past. It's a wellspring of invaluable marketing ideas and wealth-building strategies business owners and management teams can-and should-use to take their companies where they need to go. There's no abstruse theory or hard-to-understand doublespeak here. Just actionable plans anyone can literally start using tomorrow. That makes Lisa Nirell the growth strategy guru for sustainable businesses."
--Jeffrey Hollender, President and Chief Inspired Protagonist, Seventh Generation

""Energize Growth NOW" appears at an ideal time to provide small business owners with their rightful wealth, life balance, and peace of mind through great advice, easily applied. Lisa Nirell's advice is more important than any business plan you now have in place."
--Alan Weiss, PhD, author, "Million Dollar Consulting"

""Energize Growth NOW" is simply a fantastic how-to guide for building a great company. Try the ideas in this book and not only will your business grow, but so will you "
--Marshall Goldsmith, "New York Times" and "Wall Street Journal" #1 bestselling author of "What Got You Here Won't Get You There" and "Succession: Are You Ready?"

"In "Energize Growth NOW," Lisa Nirell has written a smart, concise guide for business leaders looking to navigate growth successfully. The book provides valuable tips on how companies can grow better as well as bigger, and how leaders can create the kind of vibrant culture that's critical now more than ever."
--Ray Davis, CEO, Umpqua Bank, and author, "Leading for Growth"

"Lisa Nirell has captured the essence of what it takes to grow an entrepreneurial venture into a successful, sustainable enterprise."
--Jerry Andres, CEO, Jeld-Wen Development, and Chairman of the Board, Clear Choice Health Plans

"What's uniquely cool about Lisa's book is the way she interweaves values with financial success. Making big bucks without values smells. Having high values go unrewarded ultimately destroys beliefs. She keeps them together."
--Gary Sutton, author, "The Six-Month Fix" and "Corporate Canaries"