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This unique book helps business executives to improve their
company's business performance by showing how to build an effective
and future-proof distribution channel, and adopt effective
commercial policies and value-based pricing strategies. For the
first time, an ex-McKinsey consultant and general manager reveals
the methodology adopted by successful Fortune 100 multinationals,
offering readers a concise, informative and pragmatic guide to the
core principles, with an abundance of concrete examples and visual
frameworks. Every good business manager needs to have a microscope
on one eye and a telescope on the other eye - this practical, easy
to follow book, anchored in solid analytic principles, allows for
fast and solid transitions between diagnosis, long-term strategic
thinking, and short-term execution. Bruno Barcelos, General Manager
Sandoz, a Novartis Company
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